How a Fortune 100 Company Uses Social Media

How a Fortune 100 Company Uses Social Media

Over the last few weeks, my role at I Will Teach has morphed and I’ve been doing a lot more bootstrapped content marketing. In other words, “write more content and find ways to spread it without a budget.” To learn how other people and companies do this, I had a coffee meeting with a social media strategist at a Fortune 100 company. It was really interesting to learn about how “the big boys” do it. 99% of the time I study content or social media marketing, it’s from solopreneurs or small businesses, so it was cool to get insights from
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Biz Dev on Instagram with Gary Vaynerchuk

How to Biz Dev Through Instagram’s Direct Messages with Gary Vaynerchuk – My notes

I love crunchy, tactical how-to articles. We know we SHOULD: Network more Ask for a raise Build our brand Fine… show me “how” to do it. (It’s no wonder I’ve spent 3 years working with Ramit Sethi, who is one of the masters of teaching people the “how.”) So when Gary Vaynerchuk walked through how to do business development on Instagram, I broke down the examples (“the how”) and the principles (“the why”). Then I posted it below. (You can listen to the whole audio here.) Here we go: How to Biz Dev Through Instagram Direct Message Example 1 –
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Gary Vee Podcat

My Notes from: Gary Vaynerchuk on the State of the Advertising Industry

Damn, Gary Vaynerchuk gets me fired up. Here’s an interview he did about the state of the Advertising Industry. I loved this so much, I asked a VA to transcribe it for me, so I don’t have to relisten for the nuggets. Major theme: Be the one to put yourself out of business. If you don’t someone will do it for you. Business that killed businesses Craigslist killed classifieds Dollar Shave Club should have been done by Gillette Business Insider should have been created by WSJ Sports Illustrated or ESPN should have built Bleacher Report Conde Nast → Refinery29 Marriott
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Chow Making the Chinese American Restaurant at Museum of Food and Drink

My notes from Chow: Making the Chinese American Restaurant

Went to the Museum of Food and Drink in Williamsburg last week! It was awesome! The exhibit was called Chow: Making the Chinese American Restaurant. At nearly every panel I felt a visceral connection. Here are some of the pieces that resonated, and why: In my opinion, this sums up the Chinese mentality, pride, and way of life: “They did what no one else would do.”   More fun times.  
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How to Persuade People to Work for Free

In the last ten years, I’ve worked for free many times. “Uh, no shit. It’s called an internship.” Not so fast. I’m not just talking about internships (though of course, I did those too). I’m talking about working for free outside the safety umbrella of a university. Without the structure of an internship program. As a grown-ass man with man bills to pay: I worked on sets for indie movies and music videos. I read scripts. I researched for authors. I watched Youtube videos. I did casting. I consulted on marketing plans. All free work. In rare cases, yeah, it
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The Importance of Pre-Meal

On January 13, 2009, we opened our restaurant, Shogun, in Delmar, NY and my father held our first pre-meal inside the kitchen. As the first of the soft-opening customers trickled through the front door, he shared this nugget of instruction: “This is how you pour miso soup.” We were about to open a Japanese restaurant — and we didn’t know how to serve the soup. This is like asking for garlic bread at The Olive Garden and your server saying, “Garlic what?” Case Studies: The Difference Pre-Meal Makes I always thought pre-meal was the best part of a shift. Our pre-meals
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A Million Moments of Serendipity

Couple weeks ago, I was researching charisma, the ability to build rapport, that sort of thing. It led me down the path of the Charismatic Man: the Bill Clinton’s, the Dale Carnegie’s, the Neil Strauss’s… All of which were extremely interesting. But not the right context for me. A familiar voice creeped into my ear as the deadline for this research approached, a voice rooted deep in the lizard brain, strong and powerful — but one of very limited vocabulary: Why did you take on this project? You’re not smart enough to figure it out.  You’re running out of time.
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I Get Anxiety Over This Type of E-mail

There’s one type of email that I loathe above all others. Can you guess what it is? I bet it’s not what you’re thinking. I hate ’em. Seriously, I’d rather read hate mail. I’d rather read Tea Party literature hand-curated by Ted Cruz, or ad-copy from AT&T explaining how bundling my cable, phone and Internet could save me $300. The interesting part? About 75% of the time, what’s inside these emails… Is glowing. Overwhelming positive. Even raving.  Yet the anxiety still seizes me like talons around testicles the moment I see the number (1) in the sub-category I keep for these emails, like a raised
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Trade Up Problems

Below is the transcription of the best three-minute segment of an interview I’ve heard in a long time. And I listen to a lot of interviews. [01:37:53] It’s not like you read one book and do one thing, and it’s figured out, and you’re done. it’s a constant course correction. You need to have those rituals to go back to. [01:38:29] People don’t get it. It’s messy. Life is messy. [01:38:45] It’s messy. Life is always going to be messy. It’s in figuring out how to manage that mess, and planning, “what am I going to do with this?” [01:39:30] Life is suffering. If you
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What Makes Me Valuable

To others? If I did this task better, how will it affect my career five years from now? How will it make me more valuable five years from now? I think it’s important to step back and ask ourselves that on occasion. If I schedule all these lunches today, will it make more valuable to others? If I send out all these rejection letters? If I mail out all these check letters? If I connect every call that comes through? If I indiscriminately do drinks five nights a week? If I book this travel? If I move widget A into the
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