I Will Teach Team Pic

Thank you, I Will Teach You to be Rich

  5 years ago, I was waiting tables at a Thai restaurant (thanks for the reminder, Facebook). To be honest, it was a low-point: I lost 20lbs on my diet of peanut butter sandwiches for lunch and wonton soup for dinner. I made $35 in tips during my shifts. Everything in my life felt like… you remember that B-movie with Matthew Mcconaughey and Sarah Jessica Parker, Failure to Launch? Basically, that. In an act of desperation and tapping into my savings, I bought an online course from this blogger named Ramit Sethi. It was called Find Your Dream Job, and
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Din Tai Fung1

Eating at Din Tai Fung

Before going to Taiwan, my friend prepared a document of recommendations. She wrote: “Soup Dumplings: Din Tai Fung is big in Taiwan, but I say it’s overrated. A soup dumpling is a soup dumpling, and we get great ones stateside.” We went to Din Tai Fung, and I couldn’t disagree more. The hype is well-deserved. This was probably my favorite meal (out of many good meals) in Taiwan. Of course, it wasn’t just about the soup dumplings — which were good. Here are some other things I loved about our meal at Din Tai Fung.
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Here’s Why I Clicked on Wilco de Kreij’s Facebook Ad

Here’s Why I Clicked on Wilco de Kreij’s Facebook Ad

The first time I visited Times Square in New York City, I spent the entire day enthralled by the city’s lights and 30 foot billboards. Today, it’s just another stop on the subway where I have to dodge tourists and selfie sticks to get where I’m going. This is exactly how I feel about the wave of online courses popping up on my Facebook and Instagram feed this past year. I’ve been playing in the online course sandbox for the last 3 years. 90% of the time, I scroll right past these ads — they’re basically invisible. So, when I
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How 16-year-olds use social media

How My 16-Year-Old Cousins Use Instagram

I have a ton of younger cousins and second-cousins (which is what happens when your mom is #7 of 7 children and your dad is #4 of 4). We were talking about how they used social media, and how completely different it was from how I (and my peers) use it. (Mary Choi takes an amazing in-depth look teen behavior on social media here.) Here are my notes on how they use social media: 1. “I don’t have Facebook.” She never got into it. And if she’s not into it, that tells me her friends probably aren’t on there either.
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They make you adapt for them.

“They make you adapt for them.”

I caught this absolutely beautiful bit of foreshadowing from Robin Black a few months back. There was something magical about it, but I couldn’t put my finger on it. So I saved the interview and kinda forgot about it. It wasn’t until recently I connected the dots when reading other old interviews. This first interview they recorded a day before Conor McGregor knocked out Jose Aldo in a record 13 seconds. Robin is talking about how certain fighters have learned to adapt to Jose Aldo’s leg kicks. Basically, you have to keep your weight off your front foot. It gets
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Workcation Part 2

Workcation Part 2: March 2017 Session

(If you’re wondering, I didn’t write up Part 1 so you didn’t miss anything.) Brian and I came up with our Workcation Idea while driving back from the Poconos one weekend: What if every 2 months, we booked a weekend someplace without Internet and cranked out a bunch of work? No (or at least, limited) Internet. No distractions. Just work for the weekend. Brian wanted to work on a screenplay. I wanted to work on my online business, ImMovingtoLA.com, and articles and scripts I’m writing for I WIll Teach and GrowthLab.   It seemed like an awesome idea so we
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How a Fortune 100 Company Uses Social Media

How a Fortune 100 Company Uses Social Media

Over the last few weeks, my role at I Will Teach has morphed and I’ve been doing a lot more bootstrapped content marketing. In other words, “write more content and find ways to spread it without a budget.” To learn how other people and companies do this, I had a coffee meeting with a social media strategist at a Fortune 100 company. It was really interesting to learn about how “the big boys” do it. 99% of the time I study content or social media marketing, it’s from solopreneurs or small businesses, so it was cool to get insights from
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Biz Dev on Instagram with Gary Vaynerchuk

How to Biz Dev Through Instagram’s Direct Messages with Gary Vaynerchuk – My notes

I love crunchy, tactical how-to articles. We know we SHOULD: Network more Ask for a raise Build our brand Fine… show me “how” to do it. (It’s no wonder I’ve spent 3 years working with Ramit Sethi, who is one of the masters of teaching people the “how.”) So when Gary Vaynerchuk walked through how to do business development on Instagram, I broke down the examples (“the how”) and the principles (“the why”). Then I posted it below. (You can listen to the whole audio here.) Here we go: How to Biz Dev Through Instagram Direct Message Example 1 –
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Gary Vee Podcat

My Notes from: Gary Vaynerchuk on the State of the Advertising Industry

Damn, Gary Vaynerchuk gets me fired up. Here’s an interview he did about the state of the Advertising Industry. I loved this so much, I asked a VA to transcribe it for me, so I don’t have to relisten for the nuggets. Major theme: Be the one to put yourself out of business. If you don’t someone will do it for you. Business that killed businesses Craigslist killed classifieds Dollar Shave Club should have been done by Gillette Business Insider should have been created by WSJ Sports Illustrated or ESPN should have built Bleacher Report Conde Nast → Refinery29 Marriott
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