How to Position Your Expertise in Online Education: The “Us vs. Them” Technique)

  I was talking to Brian Balfour about retention and engagement, and asked him this question: “Should you try to retain people at the onboarding phase, or try to resurrect people who have churned and are now dormant?” You see, I’ve heard arguments for both sides, but when I told Brian this, here’s his response: Later he explained: “A non-practitioner will make all sorts of arguments as to why it’s better to resurrect churned users (they’re already exposed, it’s cheaper, it’s a large audience, etc.). But a practitioner knows from experience it’s always more valuable to focus on new or
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mad men

Learning the Language of Growth

  I just finished my second week at Reforge and if I had to sum up the week, it’s this: I’m learning a new language — and it’s hard. Reforge teaches growth professionals how to advance their skills in growth through online education, networking and mentorship. The students are 3 years into their career at companies like Facebook, Google, Dropbox, LinkedIn, etc. aka some damn smart people. And after 5 minutes of talking with them, I realize I don’t have the vocabulary (yet) to talk through the ideas and concepts I’ll eventually teach, things like growth models, churn, and viral
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silicon valley image

2 Things About SF Tech Culture

  Last week I learned some interesting things about SF tech culture. For example: Investing in cryptocurrencies is a thing People invest hundreds, even thousands of dollars in “coffee set-ups” — home coffee brewing equipment to make their own personal perfect cup of coffee Everyone loves wearing Patagonia But the biggest mental shifts I’ve had to make is about money. Here are 2 ideas about money I’m trying to hold simultaneously in my mind:
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I Will Teach Team Pic

Thank you, I Will Teach You to be Rich

  5 years ago, I was waiting tables at a Thai restaurant (thanks for the reminder, Facebook). To be honest, it was a low-point: I lost 20lbs on my diet of peanut butter sandwiches for lunch and wonton soup for dinner. I made $35 in tips during my shifts. Everything in my life felt like… you remember that B-movie with Matthew Mcconaughey and Sarah Jessica Parker, Failure to Launch? Basically, that. In an act of desperation and tapping into my savings, I bought an online course from this blogger named Ramit Sethi. It was called Find Your Dream Job, and
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Din Tai Fung1

Eating at Din Tai Fung

Before going to Taiwan, my friend prepared a document of recommendations. She wrote: “Soup Dumplings: Din Tai Fung is big in Taiwan, but I say it’s overrated. A soup dumpling is a soup dumpling, and we get great ones stateside.” We went to Din Tai Fung, and I couldn’t disagree more. The hype is well-deserved. This was probably my favorite meal (out of many good meals) in Taiwan. Of course, it wasn’t just about the soup dumplings — which were good. Here are some other things I loved about our meal at Din Tai Fung.
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Here’s Why I Clicked on Wilco de Kreij’s Facebook Ad

Here’s Why I Clicked on Wilco de Kreij’s Facebook Ad

The first time I visited Times Square in New York City, I spent the entire day enthralled by the city’s lights and 30 foot billboards. Today, it’s just another stop on the subway where I have to dodge tourists and selfie sticks to get where I’m going. This is exactly how I feel about the wave of online courses popping up on my Facebook and Instagram feed this past year. I’ve been playing in the online course sandbox for the last 3 years. 90% of the time, I scroll right past these ads — they’re basically invisible. So, when I
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Workcation Part 2

Workcation Part 2: March 2017 Session

(If you’re wondering, I didn’t write up Part 1 so you didn’t miss anything.) Brian and I came up with our Workcation Idea while driving back from the Poconos one weekend: What if every 2 months, we booked a weekend someplace without Internet and cranked out a bunch of work? No (or at least, limited) Internet. No distractions. Just work for the weekend. Brian wanted to work on a screenplay. I wanted to work on my online business, ImMovingtoLA.com, and articles and scripts I’m writing for I WIll Teach and GrowthLab.   It seemed like an awesome idea so we
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How a Fortune 100 Company Uses Social Media

How a Fortune 100 Company Uses Social Media

Over the last few weeks, my role at I Will Teach has morphed and I’ve been doing a lot more bootstrapped content marketing. In other words, “write more content and find ways to spread it without a budget.” To learn how other people and companies do this, I had a coffee meeting with a social media strategist at a Fortune 100 company. It was really interesting to learn about how “the big boys” do it. 99% of the time I study content or social media marketing, it’s from solopreneurs or small businesses, so it was cool to get insights from
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Chow Making the Chinese American Restaurant at Museum of Food and Drink

My notes from Chow: Making the Chinese American Restaurant

Went to the Museum of Food and Drink in Williamsburg last week! It was awesome! The exhibit was called Chow: Making the Chinese American Restaurant. At nearly every panel I felt a visceral connection. Here are some of the pieces that resonated, and why: In my opinion, this sums up the Chinese mentality, pride, and way of life: “They did what no one else would do.”   More fun times.  
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