Here’s Why I Clicked on Wilco de Kreij’s Facebook Ad

Here’s Why I Clicked on Wilco de Kreij’s Facebook Ad

The first time I visited Times Square in New York City, I spent the entire day enthralled by the city’s lights and 30 foot billboards. Today, it’s just another stop on the subway where I have to dodge tourists and selfie sticks to get where I’m going. This is exactly how I feel about the wave of online courses popping up on my Facebook and Instagram feed this past year. I’ve been playing in the online course sandbox for the last 3 years. 90% of the time, I scroll right past these ads — they’re basically invisible. So, when I
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How a Fortune 100 Company Uses Social Media

How a Fortune 100 Company Uses Social Media

Over the last few weeks, my role at I Will Teach has morphed and I’ve been doing a lot more bootstrapped content marketing. In other words, “write more content and find ways to spread it without a budget.” To learn how other people and companies do this, I had a coffee meeting with a social media strategist at a Fortune 100 company. It was really interesting to learn about how “the big boys” do it. 99% of the time I study content or social media marketing, it’s from solopreneurs or small businesses, so it was cool to get insights from
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I Get Anxiety Over This Type of E-mail

There’s one type of email that I loathe above all others. Can you guess what it is? I bet it’s not what you’re thinking. I hate ’em. Seriously, I’d rather read hate mail. I’d rather read Tea Party literature hand-curated by Ted Cruz, or ad-copy from AT&T explaining how bundling my cable, phone and Internet could save me $300. The interesting part? About 75% of the time, what’s inside these emails… Is glowing. Overwhelming positive. Even raving.  Yet the anxiety still seizes me like talons around testicles the moment I see the number (1) in the sub-category I keep for these emails, like a raised
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Sell Yourself

You could tell he was a best-selling author the moment he stepped on the elevator. It was in the smile: the smug smile of success of someone who needs success to smile. If that didn’t tip you off, then the collared shirt with his name embroidered over his right tit and the words “Best-Selling Author” embroidered over his right tit did. His beard resembled a furry cat, a tawny feline that perched onto his chin years ago and never left. Instead, the pussiness seeped into his pores and oozed throughout his persona: the entitlement in his strut, the condescension in
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