I Will Teach Team Pic

Thank you, I Will Teach You to be Rich

  5 years ago, I was waiting tables at a Thai restaurant (thanks for the reminder, Facebook). To be honest, it was a low-point: I lost 20lbs on my diet of peanut butter sandwiches for lunch and wonton soup for dinner. I made $35 in tips during my shifts. Everything in my life felt like… you remember that B-movie with Matthew Mcconaughey and Sarah Jessica Parker, Failure to Launch? Basically, that. In an act of desperation and tapping into my savings, I bought an online course from this blogger named Ramit Sethi. It was called Find Your Dream Job, and
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Din Tai Fung1

Eating at Din Tai Fung

Before going to Taiwan, my friend prepared a document of recommendations. She wrote: “Soup Dumplings: Din Tai Fung is big in Taiwan, but I say it’s overrated. A soup dumpling is a soup dumpling, and we get great ones stateside.” We went to Din Tai Fung, and I couldn’t disagree more. The hype is well-deserved. This was probably my favorite meal (out of many good meals) in Taiwan. Of course, it wasn’t just about the soup dumplings — which were good. Here are some other things I loved about our meal at Din Tai Fung.
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Here’s Why I Clicked on Wilco de Kreij’s Facebook Ad

Here’s Why I Clicked on Wilco de Kreij’s Facebook Ad

The first time I visited Times Square in New York City, I spent the entire day enthralled by the city’s lights and 30 foot billboards. Today, it’s just another stop on the subway where I have to dodge tourists and selfie sticks to get where I’m going. This is exactly how I feel about the wave of online courses popping up on my Facebook and Instagram feed this past year. I’ve been playing in the online course sandbox for the last 3 years. 90% of the time, I scroll right past these ads — they’re basically invisible. So, when I
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Workcation Part 2

Workcation Part 2: March 2017 Session

(If you’re wondering, I didn’t write up Part 1 so you didn’t miss anything.) Brian and I came up with our Workcation Idea while driving back from the Poconos one weekend: What if every 2 months, we booked a weekend someplace without Internet and cranked out a bunch of work? No (or at least, limited) Internet. No distractions. Just work for the weekend. Brian wanted to work on a screenplay. I wanted to work on my online business, ImMovingtoLA.com, and articles and scripts I’m writing for I WIll Teach and GrowthLab.   It seemed like an awesome idea so we
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How a Fortune 100 Company Uses Social Media

How a Fortune 100 Company Uses Social Media

Over the last few weeks, my role at I Will Teach has morphed and I’ve been doing a lot more bootstrapped content marketing. In other words, “write more content and find ways to spread it without a budget.” To learn how other people and companies do this, I had a coffee meeting with a social media strategist at a Fortune 100 company. It was really interesting to learn about how “the big boys” do it. 99% of the time I study content or social media marketing, it’s from solopreneurs or small businesses, so it was cool to get insights from
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Chow Making the Chinese American Restaurant at Museum of Food and Drink

My notes from Chow: Making the Chinese American Restaurant

Went to the Museum of Food and Drink in Williamsburg last week! It was awesome! The exhibit was called Chow: Making the Chinese American Restaurant. At nearly every panel I felt a visceral connection. Here are some of the pieces that resonated, and why: In my opinion, this sums up the Chinese mentality, pride, and way of life: “They did what no one else would do.”   More fun times.  
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How to Persuade People to Work for Free

In the last ten years, I’ve worked for free many times. “Uh, no shit. It’s called an internship.” Not so fast. I’m not just talking about internships (though of course, I did those too). I’m talking about working for free outside the safety umbrella of a university. Without the structure of an internship program. As a grown-ass man with man bills to pay: I worked on sets for indie movies and music videos. I read scripts. I researched for authors. I watched Youtube videos. I did casting. I consulted on marketing plans. All free work. In rare cases, yeah, it
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The Importance of Pre-Meal

On January 13, 2009, we opened our restaurant, Shogun, in Delmar, NY and my father held our first pre-meal inside the kitchen. As the first of the soft-opening customers trickled through the front door, he shared this nugget of instruction: “This is how you pour miso soup.” We were about to open a Japanese restaurant — and we didn’t know how to serve the soup. This is like asking for garlic bread at The Olive Garden and your server saying, “Garlic what?” Case Studies: The Difference Pre-Meal Makes I always thought pre-meal was the best part of a shift. Our pre-meals
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A Million Moments of Serendipity

Couple weeks ago, I was researching charisma, the ability to build rapport, that sort of thing. It led me down the path of the Charismatic Man: the Bill Clinton’s, the Dale Carnegie’s, the Neil Strauss’s… All of which were extremely interesting. But not the right context for me. A familiar voice creeped into my ear as the deadline for this research approached, a voice rooted deep in the lizard brain, strong and powerful — but one of very limited vocabulary: Why did you take on this project? You’re not smart enough to figure it out.  You’re running out of time.
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