How to Position Your Expertise in Online Education: The “Us vs. Them” Technique)

  I was talking to Brian Balfour about retention and engagement, and asked him this question: “Should you try to retain people at the onboarding phase, or try to resurrect people who have churned and are now dormant?” You see, I’ve heard arguments for both sides, but when I told Brian this, here’s his response: Later he explained: “A non-practitioner will make all sorts of arguments as to why it’s better to resurrect churned users (they’re already exposed, it’s cheaper, it’s a large audience, etc.). But a practitioner knows from experience it’s always more valuable to focus on new or
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How 16-year-olds use social media

How My 16-Year-Old Cousins Use Instagram

I have a ton of younger cousins and second-cousins (which is what happens when your mom is #7 of 7 children and your dad is #4 of 4). We were talking about how they used social media, and how completely different it was from how I (and my peers) use it. (Mary Choi takes an amazing in-depth look teen behavior on social media here.) Here are my notes on how they use social media: 1. “I don’t have Facebook.” She never got into it. And if she’s not into it, that tells me her friends probably aren’t on there either.
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How a Fortune 100 Company Uses Social Media

How a Fortune 100 Company Uses Social Media

Over the last few weeks, my role at I Will Teach has morphed and I’ve been doing a lot more bootstrapped content marketing. In other words, “write more content and find ways to spread it without a budget.” To learn how other people and companies do this, I had a coffee meeting with a social media strategist at a Fortune 100 company. It was really interesting to learn about how “the big boys” do it. 99% of the time I study content or social media marketing, it’s from solopreneurs or small businesses, so it was cool to get insights from
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Biz Dev on Instagram with Gary Vaynerchuk

How to Biz Dev Through Instagram’s Direct Messages with Gary Vaynerchuk – My notes

I love crunchy, tactical how-to articles. We know we SHOULD: Network more Ask for a raise Build our brand Fine… show me “how” to do it. (It’s no wonder I’ve spent 3 years working with Ramit Sethi, who is one of the masters of teaching people the “how.”) So when Gary Vaynerchuk walked through how to do business development on Instagram, I broke down the examples (“the how”) and the principles (“the why”). Then I posted it below. (You can listen to the whole audio here.) Here we go: How to Biz Dev Through Instagram Direct Message Example 1 –
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Gary Vee Podcat

My Notes from: Gary Vaynerchuk on the State of the Advertising Industry

Damn, Gary Vaynerchuk gets me fired up. Here’s an interview he did about the state of the Advertising Industry. I loved this so much, I asked a VA to transcribe it for me, so I don’t have to relisten for the nuggets. Major theme: Be the one to put yourself out of business. If you don’t someone will do it for you. Business that killed businesses Craigslist killed classifieds Dollar Shave Club should have been done by Gillette Business Insider should have been created by WSJ Sports Illustrated or ESPN should have built Bleacher Report Conde Nast → Refinery29 Marriott
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Trade Up Problems

Below is the transcription of the best three-minute segment of an interview I’ve heard in a long time. And I listen to a lot of interviews. [01:37:53] It’s not like you read one book and do one thing, and it’s figured out, and you’re done. it’s a constant course correction. You need to have those rituals to go back to. [01:38:29] People don’t get it. It’s messy. Life is messy. [01:38:45] It’s messy. Life is always going to be messy. It’s in figuring out how to manage that mess, and planning, “what am I going to do with this?” [01:39:30] Life is suffering. If you
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What I’m Reading: 3/30/2014

These are the highlights of what I read, watched, and listened to this past week: For Pleasure Get Shorty by Elmore Leonard (book) 60% of the way through Can You Hack Charisma? by Teresa Chin (article) When she was working on a story for Forbes and felt she had a reason for introducing herself to people, for example, she noticed she would hold an upright stance—more so than when she approached someone at a party. Her personality didn’t change, just her internal sense of comfort, and the way her actions appeared to others. change the exterior first, which will affect the interior. 
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Multiply Strengths vs. Improve Weaknesses

The school of thought goes like this: “Focus on your strengths to see exponential growth. At best, improving your weaknesses leads to marginal growth.” The idea’s touted all over the internet. Here’s one or two places. Check your Google for others. In theory this sounds fine. By sticking to your strengths, you’ll “produce” (in the broadest definition of the word) more for the world, at a higher quality, with greater satisfaction. Versus struggling through tasks which require a disposition you don’t have, or skill sets you haven’t acquired. For example, in all likelihood I will never become a terrific programmer
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What I’m Reading: 3/23/2014

Highlights of my reading, listening, watching this past week: For Pleasure Prayers for Rain by Dennis Lehane The last Lehane book on my list to read. 12 Rules for Learning Foreign Languages in Record Time — The Only Post You’ll Ever Need by Benny Lewis Silicon Valley’s Youth Problem by Yiren Lu In a follow-up interview: “Can you tell me more about the angst you describe in Silicon Valley? Those of us on the outside might think that angst does not belong in the same sentence as, say, $100,000 starting salaries. The angst I’m describing has nothing to do with money in
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What I’m Reading: 3/16/2014

These are the highlights of what I read, watched, and listened to this past week: Books Get Shorty by Elmore Leonard I’m only about 50 pages in.I’ve been stymied by recent script reading/work, so haven’t contributed enough time between work tasks and at night as I’d like. It was tough digging into Leonard’s writing at first, but since so many crime novelists attribute him for their style, I’ve stuck it out and think I’m over the hump. Will probably need another two weeks to finish.  Articles The Math of Hit TV Shows by Amy Chozick Why a Failed Pilot Actually
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