What I Learned After 7 Years Of Working For Free

  “Can you endorse some of my skills on LinkedIn?” my friend texted me. “I’d be happy to do the same for you. Just let me know.” LinkedIn endorsements? I wondered. Do people look at those? A couple weeks later, I met this friend over breakfast, and he explained, “I’m having a hard time landing full-time work, so I’m trying to boost my LinkedIn profile.”
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How I Taught Myself to Bartend

  I saved the empty liquor bottles and filled them with water. When the restaurant was quiet (we opened winter of ’08), the start of the Recession — it was quiet often) I took the rail liquors out. Placed them on the ground. Replaced them with the dummy bottles. Then I practiced making cocktails. Over and over again. For hours, six days a week. That first week, I only made 4 cocktails, our most popular ones (Raspberry Saketini (it was a Japanese restaurant), Dirty Martini (for Tom, that’s all he drank), Cosmo, Mai Tai). I learned with the jigger pour
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Ed Latimore’s Secret to a Happy Life

  My friend Susan introduced me to an interview with Ed Latimore on the Farnam Street’s Knowledge podcast. I finished listening to it while biking down 31st street in Astoria. I got off my bike, started the podcast over, and immediately listened to it again. Ed Latimore is a professional boxer with a 13-1-1 record, a chess player, author, and self-improvement blogger. His two books are The Four Confidences and Not Caring About What Other People Think is a Superpower. He dropped a lot of knowledge in this hour-long interview, but four of his principles really stuck with me, and
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How to Transform Your Body

  It’s hard to believe Conor McGregor’s physical transformation. The first picture is after winning the Cage Warriors Lightweight title in 2012. He’s 23 years old. Been boxing since 12, training MMA since 17. His body is already the product of more physical training than most people put in in a lifetime. The second picture is before fighting and winning the UFC Lightweight title. McGregor is the same weight in both pictures, around 155 pounds, but obviously he’s put on muscle. He looks more dominating. In short, he looks even more powerful. What if I told you this transformation cost
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Eleanor Roosevelt National Historic Site

Your Visit to Val-Kill, the Eleanor Roosevelt National Historic Site

  Today, I took a day trip to the Eleanor Roosevelt National Historic Site, the Val-Kill Cottage near Poughkeepsie, NY. Eleanor Roosevelt said about the Val-Kill cottage: “[This] is where I used to find myself and grow. At Val-Kill I emerged as an individual.” Here’s a quick video I shot and cut of the trip: I went to Val-Kill knowing nothing about Eleanor Roosevelt. As I drove home, winding around the Taconic Parkway, I couldn’t stop thinking about her prolific body of work. Eleanor Roosevelt was a global media company of one, and in a class of her own. She
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How 16-year-olds use social media

How My 16-Year-Old Cousins Use Instagram

I have a ton of younger cousins and second-cousins (which is what happens when your mom is #7 of 7 children and your dad is #4 of 4). We were talking about how they used social media, and how completely different it was from how I (and my peers) use it. (Mary Choi takes an amazing in-depth look teen behavior on social media here.) Here are my notes on how they use social media: 1. “I don’t have Facebook.” She never got into it. And if she’s not into it, that tells me her friends probably aren’t on there either.
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How a Fortune 100 Company Uses Social Media

How a Fortune 100 Company Uses Social Media

Over the last few weeks, my role at I Will Teach has morphed and I’ve been doing a lot more bootstrapped content marketing. In other words, “write more content and find ways to spread it without a budget.” To learn how other people and companies do this, I had a coffee meeting with a social media strategist at a Fortune 100 company. It was really interesting to learn about how “the big boys” do it. 99% of the time I study content or social media marketing, it’s from solopreneurs or small businesses, so it was cool to get insights from
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Biz Dev on Instagram with Gary Vaynerchuk

How to Biz Dev Through Instagram’s Direct Messages with Gary Vaynerchuk – My notes

I love crunchy, tactical how-to articles. We know we SHOULD: Network more Ask for a raise Build our brand Fine… show me “how” to do it. (It’s no wonder I’ve spent 3 years working with Ramit Sethi, who is one of the masters of teaching people the “how.”) So when Gary Vaynerchuk walked through how to do business development on Instagram, I broke down the examples (“the how”) and the principles (“the why”). Then I posted it below. (You can listen to the whole audio here.) Here we go: How to Biz Dev Through Instagram Direct Message Example 1 –
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Gary Vee Podcat

My Notes from: Gary Vaynerchuk on the State of the Advertising Industry

Damn, Gary Vaynerchuk gets me fired up. Here’s an interview he did about the state of the Advertising Industry. I loved this so much, I asked a VA to transcribe it for me, so I don’t have to relisten for the nuggets. Major theme: Be the one to put yourself out of business. If you don’t someone will do it for you. Business that killed businesses Craigslist killed classifieds Dollar Shave Club should have been done by Gillette Business Insider should have been created by WSJ Sports Illustrated or ESPN should have built Bleacher Report Conde Nast → Refinery29 Marriott
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