How to Position Your Expertise in Online Education: The “Us vs. Them” Technique)

  I was talking to Brian Balfour about retention and engagement, and asked him this question: “Should you try to retain people at the onboarding phase, or try to resurrect people who have churned and are now dormant?” You see, I’ve heard arguments for both sides, but when I told Brian this, here’s his response: Later he explained: “A non-practitioner will make all sorts of arguments as to why it’s better to resurrect churned users (they’re already exposed, it’s cheaper, it’s a large audience, etc.). But a practitioner knows from experience it’s always more valuable to focus on new or
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Biz Dev on Instagram with Gary Vaynerchuk

How to Biz Dev Through Instagram’s Direct Messages with Gary Vaynerchuk – My notes

I love crunchy, tactical how-to articles. We know we SHOULD: Network more Ask for a raise Build our brand Fine… show me “how” to do it. (It’s no wonder I’ve spent 3 years working with Ramit Sethi, who is one of the masters of teaching people the “how.”) So when Gary Vaynerchuk walked through how to do business development on Instagram, I broke down the examples (“the how”) and the principles (“the why”). Then I posted it below. (You can listen to the whole audio here.) Here we go: How to Biz Dev Through Instagram Direct Message Example 1 –
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Five Kindle Features That Maximize Workflow

The Kindle has dramatically improved my workflow. I sympathize with the “I-love-holding-a-book” camp, but I also don’t argue with results: results trump nostalgia. I’ve included the five Kindle features that will change the way you read and work, and some pointers on how to implement them. This list is based off the 3G non-touch Wi-Fi-capable Kindle. Maintain Your Reading List The trumpeted feature of the Kindle Bookstore is you can buy a book anytime, anywhere, and be reading in seconds. You can even read samples of books. But the real highlight of the Kindle Bookstore goes unmentioned: searching for books
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Corolla 2006 CD Changer iPod Hack

This hack creates an Aux-like hook-up from the stereo to an iPod, as pictured below. To download a .pdf version of this guide, right-click here, and Save As. Introduction The hack was completed on a 2006 Corolla-S manual shift with a 6-CD Changer (model number: A51814.) The 2006 Corolla doesn’t have an auxiliary hook-up, and the stick physically interferes with a FM Transmitter – which sounds awful, anyway. This hack was completed with zero knowledge about cars, stereos, or electronics. References used: Dante Cardova’s Stereo Removal Guide – no longer available chrisayad’s Instructable Matthew Jorgenson’s Ehow Disclosure: Modifying your car
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Minimalism: Attire Guide

Introduction Overabundance of option and choice make slaves of us all. Cutting to the “core” of your closet, then building from those essentials, simplifies traveling, moving, and living. The challenge is whittling down to your core closet. Core closet – 1. the attire an individual wears 90 percent of the time. 2. the attire selected under an extreme quantity constraint that allows an individual to perform 90 percent of his day-to-day activities at 90 percent comfort level. Even when running on a skeleton of a closet, we’re assaulted with a multitude of options: colors, cuts, sizes, materials, brands. The purpose
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