How Zuckerberg Fixes Facebook in 2018

  For his 2018 New Year’s resolution, Mark Zuckerberg vowed to fix Facebook. From his post: “Today feels a lot like that first year. The world feels anxious and divided, and Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent. “My personal challenge for 2018 is to focus on fixing these important issues. We won’t prevent all mistakes or abuse, but we currently make too many errors enforcing our policies and preventing misuse
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Taylor Swift’s Marketing Machine: Brand and Marketing Lessons from Reputation

  I can’t say Taylor Swift is my favorite songwriter. When it comes to conveying complex emotions, she doesn’t hold the beer of contemporaries like Sara Bareilles or Lorde. Take Red, where she uses colors to describe a former relationship. The color blue represents sadness. Red? You guessed it: love. And “fighting with him was like trying to solve a crossword and realizing there’s no right answer,” where she jams four additional syllables into a convoluted line. Or Gorgeous, the third single off Reputation. As one Swiftie (aka a diehard Taylor Swift fan) lamented, “she rhymes ‘face’ with ‘face.’” But
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Here’s Why I Clicked on Wilco de Kreij’s Facebook Ad

Here’s Why I Clicked on Wilco de Kreij’s Facebook Ad

The first time I visited Times Square in New York City, I spent the entire day enthralled by the city’s lights and 30 foot billboards. Today, it’s just another stop on the subway where I have to dodge tourists and selfie sticks to get where I’m going. This is exactly how I feel about the wave of online courses popping up on my Facebook and Instagram feed this past year. I’ve been playing in the online course sandbox for the last 3 years. 90% of the time, I scroll right past these ads — they’re basically invisible. So, when I
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How 16-year-olds use social media

How My 16-Year-Old Cousins Use Instagram

I have a ton of younger cousins and second-cousins (which is what happens when your mom is #7 of 7 children and your dad is #4 of 4). We were talking about how they used social media, and how completely different it was from how I (and my peers) use it. (Mary Choi takes an amazing in-depth look teen behavior on social media here.) Here are my notes on how they use social media: 1. “I don’t have Facebook.” She never got into it. And if she’s not into it, that tells me her friends probably aren’t on there either.
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How a Fortune 100 Company Uses Social Media

How a Fortune 100 Company Uses Social Media

Over the last few weeks, my role at I Will Teach has morphed and I’ve been doing a lot more bootstrapped content marketing. In other words, “write more content and find ways to spread it without a budget.” To learn how other people and companies do this, I had a coffee meeting with a social media strategist at a Fortune 100 company. It was really interesting to learn about how “the big boys” do it. 99% of the time I study content or social media marketing, it’s from solopreneurs or small businesses, so it was cool to get insights from
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