Here’s Why I Clicked on Wilco de Kreij’s Facebook Ad

Here’s Why I Clicked on Wilco de Kreij’s Facebook Ad

The first time I visited Times Square in New York City, I spent the entire day enthralled by the city’s lights and 30 foot billboards. Today, it’s just another stop on the subway where I have to dodge tourists and selfie sticks to get where I’m going. This is exactly how I feel about the wave of online courses popping up on my Facebook and Instagram feed this past year. I’ve been playing in the online course sandbox for the last 3 years. 90% of the time, I scroll right past these ads — they’re basically invisible. So, when I
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How 16-year-olds use social media

How My 16-Year-Old Cousins Use Instagram

I have a ton of younger cousins and second-cousins (which is what happens when your mom is #7 of 7 children and your dad is #4 of 4). We were talking about how they used social media, and how completely different it was from how I (and my peers) use it. (Mary Choi takes an amazing in-depth look teen behavior on social media here.) Here are my notes on how they use social media: 1. “I don’t have Facebook.” She never got into it. And if she’s not into it, that tells me her friends probably aren’t on there either.
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How a Fortune 100 Company Uses Social Media

How a Fortune 100 Company Uses Social Media

Over the last few weeks, my role at I Will Teach has morphed and I’ve been doing a lot more bootstrapped content marketing. In other words, “write more content and find ways to spread it without a budget.” To learn how other people and companies do this, I had a coffee meeting with a social media strategist at a Fortune 100 company. It was really interesting to learn about how “the big boys” do it. 99% of the time I study content or social media marketing, it’s from solopreneurs or small businesses, so it was cool to get insights from
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