How 16-year-olds use social media

How My 16-Year-Old Cousins Use Instagram

I have a ton of younger cousins and second-cousins (which is what happens when your mom is #7 of 7 children and your dad is #4 of 4). We were talking about how they used social media, and how completely different it was from how I (and my peers) use it. (Mary Choi takes an amazing in-depth look teen behavior on social media here.) Here are my notes on how they use social media: 1. “I don’t have Facebook.” She never got into it. And if she’s not into it, that tells me her friends probably aren’t on there either.
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They make you adapt for them.

“They make you adapt for them.”

I caught this absolutely beautiful bit of foreshadowing from Robin Black a few months back. There was something magical about it, but I couldn’t put my finger on it. So I saved the interview and kinda forgot about it. It wasn’t until recently I connected the dots when reading other old interviews. This first interview they recorded a day before Conor McGregor knocked out Jose Aldo in a record 13 seconds. Robin is talking about how certain fighters have learned to adapt to Jose Aldo’s leg kicks. Basically, you have to keep your weight off your front foot. It gets
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Workcation Part 2

Workcation Part 2: March 2017 Session

(If you’re wondering, I didn’t write up Part 1 so you didn’t miss anything.) Brian and I came up with our Workcation Idea while driving back from the Poconos one weekend: What if every 2 months, we booked a weekend someplace without Internet and cranked out a bunch of work? No (or at least, limited) Internet. No distractions. Just work for the weekend. Brian wanted to work on a screenplay. I wanted to work on my online business, ImMovingtoLA.com, and articles and scripts I’m writing for I WIll Teach and GrowthLab.   It seemed like an awesome idea so we
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How a Fortune 100 Company Uses Social Media

How a Fortune 100 Company Uses Social Media

Over the last few weeks, my role at I Will Teach has morphed and I’ve been doing a lot more bootstrapped content marketing. In other words, “write more content and find ways to spread it without a budget.” To learn how other people and companies do this, I had a coffee meeting with a social media strategist at a Fortune 100 company. It was really interesting to learn about how “the big boys” do it. 99% of the time I study content or social media marketing, it’s from solopreneurs or small businesses, so it was cool to get insights from
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How to Persuade People to Work for Free

In the last ten years, I’ve worked for free many times. “Uh, no shit. It’s called an internship.” Not so fast. I’m not just talking about internships (though of course, I did those too). I’m talking about working for free outside the safety umbrella of a university. Without the structure of an internship program. As a grown-ass man with man bills to pay: I worked on sets for indie movies and music videos. I read scripts. I researched for authors. I watched Youtube videos. I did casting. I consulted on marketing plans. All free work. In rare cases, yeah, it
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The Importance of Pre-Meal

On January 13, 2009, we opened our restaurant, Shogun, in Delmar, NY and my father held our first pre-meal inside the kitchen. As the first of the soft-opening customers trickled through the front door, he shared this nugget of instruction: “This is how you pour miso soup.” We were about to open a Japanese restaurant — and we didn’t know how to serve the soup. This is like asking for garlic bread at The Olive Garden and your server saying, “Garlic what?” Case Studies: The Difference Pre-Meal Makes I always thought pre-meal was the best part of a shift. Our pre-meals
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A Million Moments of Serendipity

Couple weeks ago, I was researching charisma, the ability to build rapport, that sort of thing. It led me down the path of the Charismatic Man: the Bill Clinton’s, the Dale Carnegie’s, the Neil Strauss’s… All of which were extremely interesting. But not the right context for me. A familiar voice creeped into my ear as the deadline for this research approached, a voice rooted deep in the lizard brain, strong and powerful — but one of very limited vocabulary: Why did you take on this project? You’re not smart enough to figure it out.  You’re running out of time.
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Trade Up Problems

Below is the transcription of the best three-minute segment of an interview I’ve heard in a long time. And I listen to a lot of interviews. [01:37:53] It’s not like you read one book and do one thing, and it’s figured out, and you’re done. it’s a constant course correction. You need to have those rituals to go back to. [01:38:29] People don’t get it. It’s messy. Life is messy. [01:38:45] It’s messy. Life is always going to be messy. It’s in figuring out how to manage that mess, and planning, “what am I going to do with this?” [01:39:30] Life is suffering. If you
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If You’re Looking for Permission You’ve Come to the Wrong Place

One of my favorite interviews of all time (and thanks to the handcrafted Aux Hook-up in my car, I listen to many) is Bryan Elliot’s interview of Seth Godin, for the Icarus Deception. In the interview, Seth says — and I’m going to paraphrase here: “The excuse that, ‘My boss doesn’t give me permission’ is a bad one. Why should he? You’re not asking for permission, what you’re saying is, ‘Can I go do this thing, and if it works, I’m going to take all the credit, and if it doesn’t, you’ll take all the blame.’ Who would agree to
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This Is What I Accomplished with All The Time in the World

For an extended stretch of time two years ago,  I had A LOT of time to write. It’s called “unemployed.” I had finished a Production Coordinator job. I wasn’t great at being a Production Coordinator — you in fact, need to know things about Production in order to Coordinate — which I did not. Nor did I possess a passion for physical production. So no surprise THERE when I wasn’t asked to join the next project. (The indignation of some interns and temps, when they’re not asked to stay on for full employment, baffles me. If they didn’t try to
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