How 16-year-olds use social media

How My 16-Year-Old Cousins Use Instagram

I have a ton of younger cousins and second-cousins (which is what happens when your mom is #7 of 7 children and your dad is #4 of 4). We were talking about how they used social media, and how completely different it was from how I (and my peers) use it. (Mary Choi takes an amazing in-depth look teen behavior on social media here.) Here are my notes on how they use social media: 1. “I don’t have Facebook.” She never got into it. And if she’s not into it, that tells me her friends probably aren’t on there either.
Continue reading...

They make you adapt for them.

“They make you adapt for them.”

I caught this absolutely beautiful bit of foreshadowing from Robin Black a few months back. There was something magical about it, but I couldn’t put my finger on it. So I saved the interview and kinda forgot about it. It wasn’t until recently I connected the dots when reading other old interviews. This first interview they recorded a day before Conor McGregor knocked out Jose Aldo in a record 13 seconds. Robin is talking about how certain fighters have learned to adapt to Jose Aldo’s leg kicks. Basically, you have to keep your weight off your front foot. It gets
Continue reading...

How a Fortune 100 Company Uses Social Media

How a Fortune 100 Company Uses Social Media

Over the last few weeks, my role at I Will Teach has morphed and I’ve been doing a lot more bootstrapped content marketing. In other words, “write more content and find ways to spread it without a budget.” To learn how other people and companies do this, I had a coffee meeting with a social media strategist at a Fortune 100 company. It was really interesting to learn about how “the big boys” do it. 99% of the time I study content or social media marketing, it’s from solopreneurs or small businesses, so it was cool to get insights from
Continue reading...

I Am Reading A Visit from the Goon Squad

And it’s like coming back home. It smells familiar. You can take off your shoes and get comfortable, because you’re in the hands of an artist, who may not show you where she’s taking you, but she won’t release you from her world either, until there’s nothing left to explore. I had forgotten – this is what made me want to tell stories in the first place. That’s what (all non-affiliate links)  A Visit from the Goon Squad by Jennifer Egan did. So did Everything is Illuminated (Jonathan Safran Foer,) The Brief Wondrous Life of Oscar Wao (Junot Diaz,) City
Continue reading...

It’s a Ten Year Friendship But No Big Deal

It’s strange to think our relationship grew from hate. Well, maybe not as intense as “hate.” “Loathing” is close. Topher’s girlfriend and I were good friends – the kind that watched ONE TREE HILL together. He didn’t appreciate this, but we grew on one another nevertheless. Watching B-roll of us work together, Topher acting in a web series pilot I wrote, me directing him, it’s easy to forget the long silences in the morning. That we sometimes go whole days without saying a word to one another. I don’t like the way he does the dishes. He doesn’t like that
Continue reading...

Revisionist History

Nassim Nicholas Taleb notes in his book, BLACK SWAN, that we are creatures of revisionist history: we edit history as we see fit, giving cause or linking relationships between events that aren’t there. It’s part of human nature he says, to search for meaning in daily occurrences. If we don’t find it, we’ll make it up. Which helped me realize this blog (in its half dozen itinerations, but especially in this current version) is an exercise of revisionist history as I work in the entertainment industry. I edit, filter, and draw causal relationships between events, hunting for logic that may
Continue reading...

First Scripts

How many scripts does it take to turn a script reader sour to spec scripts? I imagine not too long — if you’re patient and forgiving, somewhere in the low 200’s perhaps. Eventually you see the same mistakes repeated over and over again. Your patience wanes. Your forgiveness falters. I embraced the process when I first started reading scripts — even as an unpaid reader. I thought, if I pour myself into my reads, and take care to learn from the successes and mistakes (mostly mistakes) I’ll write better material. It’s tough to keep up the positivity. Script after script,
Continue reading...

Web Content Creation: Testing

“Don’t ask people if they would buy – ask them to buy. The response to the second is the only one that matters… Ask ten people if they would buy your product. Then tell those who said ‘yes’ that you have ten units in your car and ask them to buy. The initial positive responses, given by people who want to be liked and aim to please, become polite refusals as soon as real money is at stake.”-Tim Ferriss With web content the details are different — we ask the audience to “buy” not with money but with time. However,
Continue reading...

Web Content Creation: A Model

Over the last few months, a group of friends and I have been moving towards shooting a web series pilot. I’m learning a lot from the process, and I want to explore ideas surrounding the creative strategy of independent web content creation. Most of this is likely applicable to any independent project, but my focus is purely on web. Project Sustainability Independently produced web content must be looked at through a project sustainability lens as well as a typical production lens. This means more than shooting “guerilla style,” although guerilla production techniques play a role. This means in your development
Continue reading...

Showing Up

Timeliness has become such a rarity that arriving on time is the new gold standard. We’re bombarded with people who don’t value their time or the time of others. So much so that just showing up for work, being physically present at the agreed upon time is a Gold Star worthy endeavor. Being on time is appreciated, but you’re supposed to come on time. It’s nothing to brag about. It’s expected. With competition everywhere, and all the scalable, inexpensive and fast tools at our disposal to communicate, create, and affect our world, how long can hold ourselves to this low
Continue reading...