Web Content Creation: Testing

“Don’t ask people if they would buy – ask them to buy. The response to the second is the only one that matters… Ask ten people if they would buy your product. Then tell those who said ‘yes’ that you have ten units in your car and ask them to buy. The initial positive responses, [...]

Showing Up

Timeliness has become such a rarity that arriving on time is the new gold standard.   We’re bombarded with people who don’t value their time or the time of others. So much so that just showing up for work, being physically present at the agreed upon time is a Gold Star worthy endeavor. Being on [...]

Five Kindle Features That Maximize Workflow

  The Kindle has dramatically improved my workflow. I sympathize with the “I-love-holding-a-book” camp, but I also don’t argue with results: results trump nostalgia. I’ve included the five Kindle features that will change the way you read and work, and some pointers on how to implement them. This list is based off the 3G non-touch [...]