My friend landed his first job in the marketing field. “Any books or resources or tips you’d recommend for marketing?” he asked.
There are so many different philosophical approaches (e.g. direct sales vs. permission marketing), digital vs. traditional (email vs. direct mail), parts of the funnel (acquisition vs. retention), and channels (e.g. social vs. SEO)… Where should you start?
Or, if I had to learn marketing from scratch, what would I do?
I’d start with foundational material first.
Note: We didn’t end up buying this property, but we learned a lot in a short time. I wanted to keep a record of…
Updated: February 15 2020 Summary If you’re starting out your career or starting in a new field, then yes, you should work for free.…
I saved the empty liquor bottles and filled them with water. When the restaurant was quiet (we opened winter of ’08), the start of…
A few months ago, my wife and I took our first proper holiday together in over 5 years. It was the first time going…
My friend Susan introduced me to an interview with Ed Latimore on the Farnam Street’s Knowledge podcast. I finished listening to it while biking…
Today, I took a day trip to the Eleanor Roosevelt National Historic Site, the Val-Kill Cottage near Poughkeepsie, NY.
I was talking to Brian Balfour about retention and engagement, and asked him this question: [blockquote]“Should you try to retain people at the…