Damn, Gary Vaynerchuk gets me fired up.
Here’s an interview he did about the state of the Advertising Industry.
I loved this so much, I asked a VA to transcribe it for me, so I don’t have to relisten for the nuggets.
Major theme: Be the one to put yourself out of business. If you don’t someone will do it for you.
Business that killed businesses
- Craigslist killed classifieds
- Dollar Shave Club should have been done by Gillette
- Business Insider should have been created by WSJ
- Sports Illustrated or ESPN should have built Bleacher Report
- Conde Nast → Refinery29
- Marriott → AirBnb
- Why did IBM let Microsoft happen?
- Why did Microsoft let Google happen?
- Why did Google let Facebook happen?
- Why did Woolworth’s let Sears happen?
- Why did Sears let Kmart happen
- Why did Kmart let Walmart happen?
- Why did Walmart let Amazon happen?
Favorite quotes
“This is capitalism. This is historical. What happens is we wake up one day and major media companies that we grew up with are gone.”
“The Wall Street Journal and Sports Illustrated and USA Today and the New York Post, they killed somebody else too. We’re just living through it now as mature adults when it’s happening to them.”
Want the full thing?
- Go listen on SoundCloud
- Download the podcast episode.
- Or read the transcript below (bolding mine).
Enjoy!