Before 2012, the term “growth hacking” wasn’t a thing.
According to the mythology surrounding Facebook,[note]https://www.recode.net/2016/3/21/11587128/silicon-valleys-homogeneous-rich-douchebags-wont-win-forever-says[/note] Chamath Palihapitiya coined the idea of the first growth team during a meeting with Sheryl Sandberg.