I used to work at a horror production company called After Dark Films. We churned out memorable films like Asylum (“A mess, from the moment the film starts, you can see it and feel it” – HorrorNews) and Getaway (2% on Rotten Tomatoes, and “…a reminder of the dangers in attempting to speed past coherent editing, character development, sensible dialogue, and an interesting plot.”)

A friend of mine is a personal trainer and former bodybuilding competitor. We used to work together. We were working on a fitness product,…