On January 6, 2019, I ran the first of two tests on our Shogun Albany Instagram account, as part of my efforts to run marketing for one of the family restaurants.

Test 1 : An Instagram contest where participants had to follow the Shogun account, tag 2 friends, and guess the type of fish in a photo. One winner would win a $10 gift card to Shogun.

Test 2 : I ran 2 ads to drive people to this contest, against two different Audiences: Mothers living in Albany and surrounding areas and Students living in Albany and surrounding areas.

Before 2012, the term “growth hacking” wasn’t a thing. According to the mythology surrounding Facebook,[note]https://www.recode.net/2016/3/21/11587128/silicon-valleys-homogeneous-rich-douchebags-wont-win-forever-says[/note] Chamath Palihapitiya coined the idea of the first growth…