On January 6, 2019, I ran the first of two tests on our Shogun Albany Instagram account, as part of my efforts to run marketing for one of the family restaurants.
Test 1 : An Instagram contest where participants had to follow the Shogun account, tag 2 friends, and guess the type of fish in a photo. One winner would win a $10 gift card to Shogun.
Test 2 : I ran 2 ads to drive people to this contest, against two different Audiences: Mothers living in Albany and surrounding areas and Students living in Albany and surrounding areas.
